ADVERTISING PLACEMENT
Placement, management, and support of advertising materialsThis section regulates the procedure for providing advertising placement services, management of advertising campaigns, and interaction with advertising platforms within the framework of the current project.
Main Directions of Advertising Placement
Advertising placement is carried out within the approved formats and available advertising directions of the project. Specific platforms, placement types, publication periods, and display conditions are determined by the selected package and the applicable rules for placing advertising materials. The scope of services and volume of work depend on the placement parameters and the applied service conditions.
Google and YouTube
You Are on the Internet
Basic online presence of the project. Technical preparation and connection of advertising tools.
Facebook and Instagram
Advertising on Social Media
Placement of advertising materials on social networks taking into account platform formats and tariff parameters.
Setup and Management
Advertising Campaign
Launch and support of the advertising campaign. Control of placement and compliance with the specified conditions.
Texts and Advertising Materials
Content Creation
Preparation of advertising texts and materials for use within advertising placement.
General Information
Online advertising placement is a separate service area and is not directly related to website development. A completed website is a fully functional and ready-to-use product and can operate without connecting advertising tools. Advertising services are connected only when necessary and are used to attract traffic, increase project visibility, and test demand. They are not a mandatory part of website operation and are not applied automatically. All advertising formats, channels, and scopes of work are defined in advance. Service costs and the advertising budget are communicated before launch, without hidden conditions or unexpected additional charges. If changes to the format or volume of advertising are required during the process, they are always discussed separately. Advertising may be placed both for websites developed by the studio and for existing projects. The main requirement is technical feasibility and compliance with advertising platform requirements. Costs of advertising platforms themselves (Google, social networks, and other services) are paid separately and are not included in the cost of advertising setup and support services unless explicitly stated otherwise.
Advertising Formats
The advertising format determines where exactly and in what form the advertising will be placed. The choice of format depends on the project’s goals, the selected advertising platforms, and the specifics of the website or product itself.
Different formats are used in practice: text ads, graphic advertising, combined options, and other solutions suitable for a specific task. The format affects how users see the advertising and how they interact with it.
Each format is considered separately and has clear parameters: placement type, scope of work, launch timelines, and cost. If necessary, several formats may be used simultaneously within one project — they are connected and configured independently of each other.
Advertising placement does not imply automatic changes to the website’s design, structure, or functionality. Any modifications beyond the advertising format are discussed separately.
Available formats and the conditions for their use are fixed in advance before the advertising launch, so it is clear what exactly will be done and to what extent.
Google Advertising
Advertising on Google is a separate promotion channel used to attract traffic through Google advertising tools. It operates independently of how the website is built and does not affect its technical structure unless this is required separately.
Advertising campaigns can be launched in various formats: search ads, partner websites, display network, and other available options. The choice of format depends on advertising objectives and project specifics.
Ad setup and launch are carried out in accordance with Google’s rules. Display algorithms, ad moderation, and reach distribution are determined by the platform itself and are not under direct control.
All advertising parameters — format, scope of work, timelines, and service costs — are agreed in advance, before launch. The advertising budget charged by Google for impressions or clicks is paid separately and is not included in the cost of advertising setup and management services.
Google advertising is used as a tool to attract attention and traffic and does not guarantee sales, inquiries, or other commercial results.
Campaign Setup and Management
Before launching advertising, it is important to properly configure the advertising campaign. This stage includes the preparation of ads, selection of formats, basic parameters, and the logic of ad delivery depending on the project’s objectives.
After launch, campaign management is carried out: monitoring the status of ads, adjusting settings, and maintaining advertising functionality within the selected format. All actions are performed based on previously agreed parameters.
Advertising management does not imply constant changes or daily optimization unless this is explicitly provided for by the service conditions. The scope of work and the management format are determined before launch and depend on the selected advertising solution.
Advertising results depend on many factors, including the platform, competition, and audience behavior. Setup and management are aimed at ensuring the correct operation of advertising, not at achieving predefined performance indicators.
Analytics and Tracking
Analytics helps to understand how advertising behaves after launch. With its help, it is possible to see how many times ads are displayed, how many people click on them, and where traffic comes from.
For this purpose, basic analytics tools are connected, providing a general overview of how advertising campaigns operate. This data is needed to navigate the process and understand what is actually happening with the advertising.
It is important to understand that analytics figures are generated by the advertising platforms themselves and depend on many factors, including algorithms, competition, and user behavior. They may change over time and do not represent a guaranteed result.
Analytics is used as a method of observation and control, not as a promise of leads, sales, or other specific performance indicators. The scope of tracking is selected depending on advertising objectives.
Advertising Budget
The advertising budget is the money spent directly on impressions and clicks within advertising systems. This budget is not for services, but for paying for the advertising itself on the selected platforms.
The size of the budget affects advertising activity: how many people will see the ads and how long they will be displayed. The budget can be set in advance and adjusted during the process if necessary.
It is important to understand that the advertising budget and service costs are different things. The budget is spent by advertising platforms according to their rules, while advertising setup and management services are paid separately.
Budget spending depends on the selected settings, competition, and platform specifics. It does not guarantee specific results but determines the scale and intensity of advertising placement.
Service Pricing
What is the cost of advertising services?
The price depends on the advertising format, selected platforms, and scope of work. There is no universal price “for everyone” — each project is structured around a specific task.
Some services have a fixed cost, where the scope of work and expected result are defined in advance. In more complex or non-standard cases, pricing is formed based on actual objectives, timelines, and the level of involvement in the project.
Service pricing is always specified before work begins. There are no hidden fees, unexpected additional charges, or “mandatory” extra costs during the process. If an expansion or change of format is required, it is discussed separately and in advance.
The advertising budget is paid separately and is not included in the cost of advertising setup and management services unless this is explicitly stated in the description of a specific offer.
Launch Timeline and Procedure
Launch timelines depend on the selected advertising format and the readiness of the source data. In simple cases, advertising can be prepared and launched relatively quickly; in more complex cases, additional time is required for setup and coordination.
Before launch, all key aspects are clarified: advertising format, platforms, budget, and objectives. After that, preparation and campaign launch are carried out within the agreed scope.
Advertising launch begins only after all conditions have been agreed upon and readiness for placement has been confirmed. If changes or additional tasks arise during the process, timelines may be adjusted — such cases are always discussed separately.
Advertising is launched in stages and within the selected solutions, without haste or chaotic actions. The main goal is a correct and stable start, not a formal “quick launch”.
Restrictions and Requirements
When placing advertising, it is important to consider the rules and requirements of advertising platforms. Each system — whether social networks or Google — establishes its own restrictions regarding content, format, and the way advertising materials are presented.
Advertising must comply with platform policies and applicable legislation. Certain topics, formats, or wording may be restricted or prohibited from placement, regardless of the intentions of the parties.
There are also technical requirements for websites and landing pages to which advertising leads. If a project does not meet these requirements, launching advertising may be impossible or may require additional adjustments.
Advertising platforms independently make decisions regarding ad moderation and display. These processes are outside direct control and may affect placement timelines and formats.
Frequently Asked Questions (FAQ)
This section contains answers to the most common questions that arise when working with additional services: support, development, and further operation of the website. It explains how the work process is organized, how pricing is formed, and what is included in specific services.
The FAQ helps clarify organizational and technical aspects in advance and understand what to expect during cooperation. This section is informational in nature and complements the main conditions agreed upon for the services.
1. Is it mandatory to order advertising together with website development?
No. Advertising is a separate service. A website can function independently without connecting advertising campaigns.
2. Is it possible to place advertising for a website that was not developed by you?
Yes. Advertising can be set up both for websites developed by the studio and for third-party projects, provided they meet the requirements of advertising platforms.
3. Is there a minimum advertising budget?
The minimum budget depends on the selected platform and advertising format. These parameters are discussed in advance.
4. Is the advertising budget included in the service cost?
No. The advertising budget is paid separately and is spent directly within advertising systems.
5. Do you provide guarantees for leads or sales?
No. Advertising is a tool for attracting attention and traffic. The specific result depends on many factors.
6. Is it possible to change advertising after launch?
Yes, but any changes to the format, scope, or strategy are discussed separately.
7. Who is responsible for advertising moderation?
Moderation is handled by the advertising platforms themselves. Their decisions are not under direct control.
8. How long does it take to launch advertising?
Timelines depend on the advertising format and the readiness of materials. In simple cases, launch is possible relatively quickly.
9. What should be done if advertising is rejected?
The reasons for rejection are analyzed, and where possible, an alternative format or adjustments are selected.
10. Is it possible to stop advertising at any time?
Yes. Advertising placement can be paused or terminated in accordance with the conditions of the selected format.
Legal section regulating the terms and procedure for providing online advertising placement services.
Terms and Procedure for Providing Online Advertising Placement Services
(Supplement to the Public Contract)
1. General Provisions
1.1. This document defines the terms and procedure for providing online advertising placement services (hereinafter referred to as the “Advertising Services”) and constitutes a supplement to the Public Contract for website development and technical maintenance (hereinafter referred to as the “Contract”).
1.2. The provisions of this document apply to all Advertising Services provided by the Contractor and shall be applied in conjunction with the Contract, applicable regulations, service descriptions, and other terms published on the Contractor’s website.
1.3. In the event of any inconsistency between the provisions of the Contract and this document, the provisions of this document shall prevail with respect to matters governing the provision of Advertising Services.
1.4. Advertising placement is an independent type of service and is not included in website development, operation, technical support, administration, or development services, unless expressly stated otherwise in the Contract or a separate agreement between the parties.
1.5. Advertising Services may be provided in relation to both websites developed by the Contractor and third-party projects of the Client, subject to technical feasibility and compliance with the requirements of this document.
1.6. Advertising Services are provided on the basis of the Client’s acceptance of the terms of the Contract and this document by means of payment for the selected service or other confirmed mutual consent of the parties.
2. Subject of Advertising Services
2.1. The Contractor provides the Client with services for placing advertising materials on the Internet using agreed advertising channels and platforms, including but not limited to search engines and social networks.
2.2. Within the scope of the Advertising Services, the Contractor performs actions aimed at the preparation, configuration, launch, and support of advertising placements in the volume determined by the selected service, tariff, or separate agreement of the parties.
2.3. The specific list of advertising channels, placement formats, scope of work, service timelines, and cost shall be determined prior to the commencement of Advertising Services and fixed in the service description, invoice, or another agreed form.
2.4. Advertising Services do not include website development or modification of its structure, design, or functionality, unless such work is agreed separately and formalized as an independent service.
3. Advertising Formats and Channels
3.1. Advertising placement is carried out within the formats and channels supported by the relevant advertising platforms and selected by the Client.
3.2. The advertising format determines the method of presenting advertising materials, visibility, placement duration, and the nature of interaction with the audience.
3.3. The use of multiple formats or advertising channels within a single project is permitted and shall be treated as a set of separate advertising placements.
3.4. The Contractor does not guarantee the availability of all advertising formats for each project, as their use depends on the requirements and restrictions of advertising platforms.
4. Social Networks
4.1. Advertising placement on social networks is carried out in accordance with the rules, requirements, and technical limitations of the relevant platforms.
4.2. The Contractor configures and places advertising materials in the agreed formats without influencing the algorithms for display, moderation, or content distribution.
4.3. Management of the Client’s social media accounts, content creation, and page administration are not included in the Advertising Services unless otherwise agreed separately.
5. Google Advertising
5.1. Advertising placement using Google tools is carried out in accordance with the rules and policies of the relevant advertising platform.
5.2. The Contractor configures and launches advertising campaigns in the agreed formats, including search and other forms of advertising available within the Google system.
5.3. The Contractor shall not be liable for decisions made by Google related to ad moderation, ad display, account restrictions, or changes in platform algorithms.
6. Campaign Setup and Management
6.1. Campaign setup includes the preparation of basic placement parameters in accordance with the selected advertising format.
6.2. Campaign management is performed within the agreed scope of services and does not imply continuous optimization or strategy changes unless otherwise provided by the service terms.
6.3. Any changes to the format, scope, or conditions of advertising placement after launch shall be carried out only upon separate agreement of the parties.
7. Analytics and Tracking
7.1. As part of the Advertising Services, analytics tools provided by advertising platforms or third-party services may be connected and used to track key advertising performance indicators.
7.2. Analytics is used to obtain generalized information on impressions, clicks, and traffic sources and does not constitute a guarantee of achieving any commercial, marketing, or other results.
7.3. The Contractor shall not be liable for the accuracy, completeness, or interpretation of data generated by advertising platforms or third-party analytics services, as such data depends on the algorithms and technical solutions of the respective systems.
7.4. The scope of analytics and the tracking format shall be determined by the terms of the specific service and agreed prior to the commencement of Advertising Services.
8. Advertising Budget
8.1. The advertising budget consists of funds allocated by the Client directly for payment of advertising placement within advertising systems and on third-party platforms.
8.2. The advertising budget is not included in the cost of the Contractor’s Advertising Services and shall be paid by the Client separately, unless otherwise specified in the terms of a specific service.
8.3. Expenditure of the advertising budget is carried out in accordance with the rules and tariffs of the advertising platforms and is not controlled by the Contractor with respect to pricing or billing algorithms.
8.4. The Contractor shall not be liable for the effectiveness of the use of the advertising budget or the results of its expenditure.
9. Cost of Advertising Services
9.1. The cost of Advertising Services is determined based on the selected advertising format, scope of work, and service conditions and is agreed prior to the commencement of services.
9.2. Advertising Services may be provided at a fixed price or under another payment model specified in the service description or agreed separately by the parties.
9.3. No hidden fees or additional charges not agreed in advance with the Client shall apply during the provision of Advertising Services.
10. Advertising Launch Timeline and Procedure
10.1. Advertising launch timelines depend on the selected format, readiness of materials, and compliance with advertising platform requirements.
10.2. Advertising launch is carried out after all terms of the Advertising Services have been agreed and the Client has fulfilled payment obligations.
10.3. The Contractor shall not be liable for launch delays caused by moderation, technical failures, or other actions of advertising platforms.
11. Restrictions and Requirements
11.1. Advertising placement is carried out in compliance with advertising platform rules and applicable legislation.
11.2. The Contractor has the right to refuse or suspend the provision of Advertising Services if advertising materials do not comply with platform requirements or legal regulations.
11.3. Decisions on approval, restriction, or termination of ad display are made independently by advertising platforms and do not depend on the Contractor.
12. Final Provisions
12.1. This document enters into force upon acceptance by the Client in the manner established by the Contract.
12.2. This document applies exclusively to Advertising Services and does not amend the terms governing other services provided by the Contractor.
12.3. This document may be published in multiple languages. In the event of discrepancies, the Latvian-language version shall prevail and be legally binding.
Social Media
Advertising on social media is used as a separate promotion channel and is not directly related to the technical part of the website. It operates independently of where and how the site is hosted and is connected based on the project’s objectives.
Advertising placement on social media can be carried out in various formats depending on the platform and the selected strategy. The format determines the type of publication, reach, duration of placement, and the way the audience interacts with it.
Advertising placements are carried out in accordance with the rules and requirements of specific social platforms. Display algorithms, content moderation, and reach distribution are managed by the platforms themselves and depend on their internal mechanisms.
All advertising parameters — format, scope of work, timelines, and cost — are defined in advance, before launch. If changes to the format or scale of placement are required during the process, they are discussed separately.
Advertising on social media does not guarantee specific results and does not include account management or administration unless explicitly agreed upon within the selected service.