Promotional website
A complete website for promoting a product, service, brand, project, or special offerPresentation sections, benefits, images, calls to action, and the required functionality in one unified structure
WHAT IS A PROMOTIONAL WEBSITE
A promotional website is created around one specific marketing objective: launching a product, campaign, event, new brand, special offer, or separate promotion. Its entire structure is designed to explain the offer quickly, show its benefits, create the right impression, and lead visitors towards a target action such as an enquiry, registration, purchase, booking, or transition to the main product.
Unlike a conventional corporate website, a promotional site does not need to describe the entire company or all of its activities in detail. It concentrates on one message and can use a more expressive visual style, video, animation, countdowns, interactive elements, and dedicated user journeys. It is often used for a limited period or as a separate destination within a larger marketing campaign.
WHAT IS IT SUITABLE FOR
A promotional website is suitable for one specific marketing objective where attention needs to be focused on a product, event, campaign, launch, or special offer. It is effective for advertising campaigns, new-brand presentations, events, festivals, competitions, seasonal offers, property launches, and individual products.
This format is especially useful when strong visual presentation, a short user journey, and one main action are important: registration, enquiry, purchase, booking, or transition to the main product. A promotional website usually does not replace the main corporate site; it works as a separate destination within a particular campaign.
WEBSITE STRUCTURE
WHAT IS INCLUDED IN DEVELOPMENT
WHAT IS PROVIDED FOR FREE
CREATION STEPS
The creation of a promo website follows a sequential process: from selecting the plan and placing the order to planning the structure, developing the required functionality, technical testing and publishing the finished website.
Website creation steps:
Payment of the order means that the Client accepts the terms of the Public Agreement, the relevant appendix, the Service Provision Regulations and the selected plan. Development begins after payment has been confirmed and the information and materials required to complete the project have been received.
CREATION TIMEFRAMES
The timeframe for creating a promo website depends on the scope of work, structural complexity, number of functions and speed of material approval. All stages are completed sequentially without artificially extending the process.
Estimated timeframes:
Average creation time for a promo website: 7–14 working days.
PRICING
Whichever plan is selected, the final price depends on the amount of work actually completed. If, during development, it turns out that less work is required than was included in the selected plan, the price will be recalculated and the difference refunded to the Client.
If the project requires additional work, extra functions or changes that are not included in the selected plan, their cost will be agreed with the Client in advance. No additional work or extra charges will be applied without the Client’s prior approval. There will be no unexpected additional payments after development has started.
STANDARD
- Domain (.com) — 1 year
- Website hosting — 1 month(s)
- SSL certificate (HTTPS) — 1 year
- Corporate email on the domain — 1 mailbox(es)
- Daily website backup — 1 year
- Technical support — 1 month(s)
- Mobile responsive design
- Analytics integration
- Basic SEO preparation
- Landing structure for the offer
- Strong hero section
- Benefits sections
- Calls to action (CTA)
- Lead form
- Gallery or video
- Reviews and social proof
- Countdown or timer
- Pop-ups
- Advertising pixel integration
- Structure for advertising campaigns
- Multilingual version
OPTIMAL
- Domain (.com) — 1 year
- Website hosting — 2 month(s)
- SSL certificate (HTTPS) — 1 year
- Corporate email on the domain — 2 mailbox(es)
- Daily website backup — 1 year
- Technical support — 2 month(s)
- Mobile responsive design
- Analytics integration
- Basic SEO preparation
- Landing structure for the offer
- Strong hero section
- Benefits sections
- Calls to action (CTA)
- Lead form
- Gallery or video
- Reviews and social proof
- Countdown or timer
- Pop-ups
- Advertising pixel integration
- Structure for advertising campaigns
- Multilingual version
PREMIUM
- Domain (.com) — 1 year
- Website hosting — 3 month(s)
- SSL certificate (HTTPS) — 1 year
- Corporate email on the domain — 3 mailbox(es)
- Daily website backup — 1 year
- Technical support — 3 month(s)
- Mobile responsive design
- Analytics integration
- Basic SEO preparation
- Landing structure for the offer
- Strong hero section
- Benefits sections
- Calls to action (CTA)
- Lead form
- Gallery or video
- Reviews and social proof
- Countdown or timer
- Pop-ups
- Advertising pixel integration
- Structure for advertising campaigns
- Multilingual version
WEBSITE TECHNICAL SUPPORT
Technical support for the promo website begins after publication and is intended to keep the launched website working correctly, not to provide unlimited redevelopment. We monitor website availability, SSL and domain status, critical errors, core functions and technical components. Forms, buttons, target actions, analytics events, campaign tags and the conversion flow after changes are checked.
If an error appears in a function we have already implemented or in the website configuration, it is corrected as part of support. Minor technical adjustments can also be handled without opening a separate development project when they do not change the website structure, design or logic. New pages and sections, redesign, new functionality, complex integrations, bulk content entry and rebuilding existing logic are not part of technical support and are priced separately.
The initial technical-support period after launch is provided free of charge according to the selected plan. After that period ends, support continues only as a paid service. Additional work is carried out only after its scope and cost have been agreed with the Client.
PROMOTION AND SUPPORT
Promotion of the promo website is not an automatic continuation of development and is not included in the website-creation price unless the selected plan explicitly says otherwise. After launch, SEO, analytics and further project development can be ordered as a separate service. The first step is to check whether the pages are technically ready for indexing: headings, metadata, URL structure, internal navigation, speed and mobile behaviour.
The next stage depends on the type of project. For this website the main focus is campaign traffic, conversion analytics and landing-page performance. We can analyse search queries and traffic, improve existing pages, create new landing and information pages, configure analytics goals and identify which pages and traffic sources actually generate enquiries or sales.
Promotion does not mean guaranteed search positions and does not imply that a launched website will automatically receive traffic. The scope is agreed separately: it can be a one-off setup, a specific improvement or ongoing work. All paid work is agreed with the Client in advance.
Recommended blocks and features
Below are the features most commonly recommended for this website type. This is not a limitation: any of the 200 available features can be added when needed. The final price depends on the selected features, pricing plan, scope of work and required integrations.
Hero / cover
Value proposition
Benefits
Use cases
Target audience
About the company
Company history
Team
Founder profile
Facts in numbers
Work process
How it works
Pricing plans
Price list
Service list
Product highlights
Comparison table
Before / after
Success story
Case studies
Contact form
Quick enquiry
Callback request
Quote request
Multi-step form
Registration form
Newsletter subscription
WhatsApp button
Telegram button
Click-to-call
Email button
Live chat
Contact details
Office hours
Map / location
File attachment form
Feedback form
Complaint form
Survey / poll
Payment linkFREQUENTLY ASKED QUESTIONS
Below are answers to the questions that most often arise when ordering a promotional website: plan selection, development time, payment, required materials, functionality, changes after launch and ongoing support. This section applies specifically to this type of website and helps explain the workflow, the limits of the selected plan and the conditions for further development before an order is placed.
It suits product launches, advertising campaigns, events, special offers, competitions, brand presentations and other projects focused on a specific objective.
A promo website focuses on one campaign or offer and guides visitors towards a specific action, while a regular website usually serves a broader range of purposes.
During preparation, the key action is defined: submit an enquiry, register, buy, download material, visit a partner or complete another agreed action.
The structure is built around the campaign message and may include a presentation, benefits, visuals, offer terms, forms, FAQ and calls to action.
No. It can be a single-page or multi-page project depending on the campaign and volume of content.
Yes. The format is well suited to events, premieres, new products, seasonal campaigns and special projects.
Yes. Forms can collect enquiries, registrations and other data within the agreed project scope.
Yes. A timer can be used for a launch date, campaign deadline or event start.
Yes. Promo codes, discounts and campaign terms can be displayed or connected to the functionality included in the project.
Yes. Analytics and agreed events can be configured to measure key user actions.
Yes, if the advertising platform provides the required code or integration and it is included in the project.
Yes, if the external service supports the required integration. Complex or non-standard connections are agreed separately.
Yes. Depending on the project, built-in functionality or external payment and booking services can be used.
It is especially important for advertising traffic, so image optimisation, page structure and technical performance are considered during development.
The timeframe depends on structure, design, materials, forms and integrations. An indicative timeframe is stated on the service page.
Yes. If the project architecture allows it, the website can be updated or expanded for a new campaign. Such changes are agreed and charged separately.
Appendix No. 11
to the Public Agreement for website development and technical maintenance
Terms for the Development of a Promotional Website
Revision dated 16.09.2026
1. General provisions
1.1. This Appendix No. 11 forms an integral part of the Public Agreement for website development and technical maintenance and applies to promotional-website development services.
1.2. The current Service Provision Regulations, selected tariff, technical specification or free-form project description and other terms directly applicable to the order also apply.
1.3. In matters specifically concerning development of a promotional website, this Appendix prevails over conflicting general provisions of the Agreement.
1.4. The service scope is determined by the tariff selected and paid for by the Customer when the order was placed.
2. Subject and purpose of the promotional website
2.1. The Contractor develops a website intended to promote a specific product, service, promotion, event, special offer, launch, advertising campaign or another individual direction.
2.2. The primary purpose of the promotional website is to focus the visitor on one offer and lead them towards an agreed conversion action such as an enquiry, registration, booking, subscription, purchase, download, call or another action.
2.3. Depending on the tariff, the website may include presentation sections, benefits, specifications, photographs, video, prices, offer variants, testimonials, forms, timers, maps, FAQ, social links and other agreed elements.
2.4. The Contractor provides the technical and visual basis of the website but does not guarantee a particular number of leads, sales, registrations, conversion rate, advertising result or return on advertising spend.
3. Promotional offer and campaign materials
3.1. The Customer provides information about the promoted product, service, event or offer, including copy, prices, campaign dates, images, video, logos, participation conditions and other necessary materials.
3.2. The Customer is responsible for the accuracy of advertising claims, prices, discounts, campaign dates, promotional conditions and other information displayed on the website.
3.3. The Customer is also responsible for holding the necessary rights to photographs, video, trademarks, testimonials, music, graphics and other supplied materials.
3.4. Development of advertising concepts, slogans, copywriting, professional photography or video, animation, 3D materials and other campaign assets is performed only where included in the tariff or separately agreed.
4. Structure, design and visual effects
4.1. The promotional website is structured around one main offer and the agreed conversion path.
4.2. Depending on the tariff, the project may use custom compositions, animation, video backgrounds, interactive elements, scroll effects and other visual solutions.
4.3. The feasibility of a particular visual effect depends on technical implementation, website performance, mobile adaptation and browser/device compatibility.
4.4. A material change to the approved concept, complete redesign, additional concepts or new conversion scenarios after approval may be treated as additional work.
5. Forms, enquiries and conversion actions
5.1. Enquiry, registration, booking, callback, subscription and other forms are configured within the selected tariff.
5.2. The Customer determines required fields, notification content, recipients, mandatory consents and other form parameters.
5.3. Where required, enquiries may be delivered to email, CRM, messaging services, spreadsheets, mailing systems or other external services where technically possible and agreed.
5.4. The Contractor is not responsible for subsequent lead handling, response time of the Customer’s staff, actual performance of an event, sale of goods or delivery of services after an enquiry is received.
6. Advertising, analytics and conversion tracking
6.1. Within the tariff, the website may include web analytics, advertising pixels, goals, events and other visitor-action measurement tools.
6.2. Setup and management of advertising campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads or other advertising systems is not automatically included in website development and is a separate service unless expressly stated otherwise.
6.3. The Contractor does not guarantee approval of advertising accounts or ads, cost per click, cost per lead, reach, conversion or other metrics of third-party advertising platforms.
6.4. Changes by an advertising platform to APIs, rules, tracking formats, cookies, pixels or other technical requirements after handover may require separate adaptation.
7. Campaign period and temporary project use
7.1. Where the promotional website is created for a time-limited promotion, event or offer, the Customer provides the campaign start and end dates.
7.2. Automatic hiding or replacement of content, redirection after campaign expiry or publication of a new offer on the same website is configured only where included in the project requirements.
7.3. After a campaign ends, the Customer may keep the website, replace the offer, redirect the domain or discontinue the project. Reworking the website for a new campaign is separate work unless expressly included in the tariff.
8. Performance, media and external services
8.1. Where the project uses extensive video, animation, interactive effects or large graphical assets, performance also depends on file sizes, visitor devices, connection speed and browser capabilities.
8.2. External video platforms, maps, forms, fonts, analytics, CRM, mailing services and other integrations depend on the relevant third-party providers.
8.3. If an external service changes access conditions, API, pricing, restrictions or discontinues a function, any required adaptation is assessed separately.
8.4. Paid licences, external services, additional server resources, CDN and other third-party services not included in the tariff are paid separately.
9. Price, corrections, support and acceptance
9.1. The development price is determined by the selected tariff and additional features selected by the Customer.
9.2. If the work actually required is less than the paid scope and the actual project price is objectively lower than the amount paid, the difference is refunded to the Customer.
9.3. Correction of the Contractor’s technical errors and bringing agreed functionality into conformity with the requirements is not an additional service.
9.4. New sections, additional forms, new design variants, new advertising scenarios, integrations, language versions or reworking the website for a new campaign are additional work unless expressly included in the tariff.
9.5. No paid additional work is performed without prior agreement on price, scope and performance conditions.
9.6. Technical support included in the tariff covers correct technical operation of the promotional website within the paid scope and does not include ongoing advertising-campaign management, creation of new advertising content or management of advertising accounts.
9.7. Delivery and acceptance are governed by the Agreement. Requests for a new promotional offer, additional scenarios or a new campaign are not defects in completed work.
9.8. Matters not specifically regulated by this Appendix are governed by the Agreement, the Service Provision Regulations and other documents applicable to the order.
MEDIA IEU, SIA
