IVIS.LUTFUN ITALIA PROJECT

Advertising placement on the IVIS.LUTFUN ITALIA project

The IVIS.LUTFUN ITALIA project represents a structured system and a set of conditions for placing advertising information on Facebook and on the IVIS.LUTFUN website, distributed across thematic categories in accordance with the logic and direction of the project.

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Project categories, terms and pricing:

Procedure for Ordering and Payment of the Service

To purchase a link, it is necessary to fill out the form by providing a contact e-mail address, your link, and the page or community of the project where the repost must be made. The same e-mail address is used for payment of the service and serves to identify the request and for further communication. After payment confirmation, the placement is carried out within the selected format and according to the project rules.

Proceed to placement and payment for the service ↵

The publication process is carried out in three stages.

  • Stage one — filling out the application form.
    To start the placement, it is necessary to complete the form by providing a contact e-mail address, a link to the material, and the page or community of the project where the repost must be published. The specified e-mail is used to identify the request and for further communication.
  • Stage two — payment for the service.
    After completing the form, payment for the selected placement format is made. Payment is processed immediately and is linked to the specified e-mail address, which is used to confirm the payment and process the request.
  • Stage three — review and publication.
    After payment confirmation, the request is reviewed for compliance with the project theme, applicable rules, and technical requirements. If necessary, adjustments to the publication format, text, or visual materials are made within the scope of the paid placement. After completion of the review and adjustments, the publication is posted on the selected project page or community on behalf of the project page and within the established timeframe.

All actions related to the request are carried out within a single payment and a single contact e-mail address and are recorded for further accounting and communication.

 

Important for correct placement in the catalog:

  • For proper insertion of the publication, it is necessary to provide the full HTML code (iframe) of the Facebook post.

How to obtain the code:

  • Open the required publication on Facebook
  • → click on the three dots (⋯)
  • → select “Embed”
  • → copy the provided iframe code in full and paste it into this field.

Without the iframe code, the publication cannot be correctly displayed in the project catalog.

Confirmation of terms
  • After completing the application form, it is necessary to proceed to payment and pay for the placement.
  • The request is considered accepted only after payment confirmation.
    The e-mail address specified when filling out the form is used to match the request and the payment, as well as for further communication.
  • The payment amount is specified independently in accordance with the selected actions and placement format.
  • After payment is received, the placement is carried out within the selected parameters and the rules of the IVIS.LUTFUN ITALIA project.
2. Pay for placement

CATALOG REGISTRATION

CATALOG IVIS.LUTFUN ITALIA

Placement of a card in the project catalog under the selected category and activity area with permanent display.

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INFORMATIONAL SUPPORT

FACEBOOK AND PROJECT NETWORK

Informational distribution of the placed material through the pages and communities of the IVIS.LUTFUN ITALIA project.

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PLACEMENT RULES

FORMATS AND PRICING

The cost of placement depends on the selected formats, the number of actions, and the reach within the project.

Pay for placement

General information

The ivislutfun website is the main platform of the IVIS LUTFUN ITALIA project, focused on the Italian audience and local communities. It brings together information about cities and regions of Italy and serves as the central point of the project, where its entire structure is collected: areas, categories, and content placement principles.

Publications on the website are distributed by thematic sections and always belong to a specific category. This system allows users to quickly navigate the content, understand the context of the published information, and find relevant areas without unnecessary actions. The structured format makes the site easy to navigate even with a large volume of materials.

A key feature of placement on the website is its stability. Unlike social platforms, information does not disappear over time but remains stored in the project’s catalogue, forming an archive. Publications stay available for repeated viewing, which is especially important for services, venues, events, and offers related to specific cities and regions of Italy.

The ivislutfun website also performs a connecting function between all areas of the project. It reflects the overall picture of IVIS LUTFUN ITALIA, demonstrates the logic of category development, and complements informational activity on Facebook, forming a coherent and clear system for information placement.

Advertising on the Ivis Lutfun website

The ivislutfun website is the main platform of the IVIS LUTFUN ITALIA project, focused on the Italian audience and local communities. It brings together information about cities and regions of Italy and serves as the central point where the entire project structure is collected: categories, areas, and the logic of content placement.

Advertising publications on the website are distributed by thematic sections and are always linked to a specific category. This allows users to immediately understand which area the information belongs to and to find topics of interest without unnecessary searching. This format makes the site easy to navigate and clear even with a large amount of material.

A key feature of placement on the website is that information does not get lost over time. Unlike social networks, publications remain accessible, form an archive, and can be viewed repeatedly. This is especially important for services, venues, events, and offers relevant to specific cities in Italy.

The ivislutfun website also acts as a connecting element between all project categories. It reflects the overall picture of IVIS LUTFUN ITALIA, shows development directions, and complements activity on Facebook, creating a stable and clear structure for advertising information placement.

Advertising in the project’s Facebook groups

The Facebook direction is an active part of the IVIS LUTFUN ITALIA project and is focused on live interaction with the audience in cities and regions of Italy. Publications are placed within thematic spaces where interest in specific services, offers, or events has already been formed.

Advertising information on Facebook does not exist separately from the project structure. Each publication belongs to a specific category and appears in the appropriate context, making it clear and relevant for the audience. This format is perceived naturally, without the feeling of intrusive advertising, as the content matches the interests of the participants.

Facebook publications complement the ivislutfun website by providing dynamics and reach. Here, information receives faster feedback, reactions, and discussion, which is especially important for local services, venues, events, and offers in Italy. Activity on Facebook maintains constant attention to the categories and enhances the visibility of the published materials.

The IVIS LUTFUN ITALIA project uses Facebook as a tool for distribution and interaction while maintaining a clear connection to categories and the overall structural logic.

Real estate

Placement in the “Real Estate” section

The “Real Estate” section of the IVIS LUTFUN ITALIA project is dedicated to rental and sale of property in Italy: apartments, houses, flats, offices, and commercial premises.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out via the direction page, Facebook groups (100+) dedicated to real estate in Italy, and visual sponsorship positions.

 

Facebook page, direction: Real estate

Affitto Vendita case, appartamenti, uffici e negozi

The page “Affitto Vendita case, appartamenti, uffici e negozi” is used to support and strengthen rental and sale listings in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Real estate

(managed by the page Affitto Vendita case, appartamenti, uffici e negozi)

Advertising publications are placed in Facebook groups dedicated to real estate in Italy.
Publication of materials is carried out on behalf of the page.
A list of 100+ groups is available on the website Ivislut.fun

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50 per group
  • pinning a publication in the group highlights — €150 for 7 days / per group
  • Visual placement in the group header

 

Visual placement in page and group headers

For constant presence, visual sponsorship positions are used in the header of the page and in the headers of Facebook groups dedicated to real estate in Italy. Placement is carried out for a fixed period.

Available formats and pricing:

  • Advertising field – square in the header of the page “Affitto Vendita case, appartamenti, uffici e negozi” — €1000 / year
  • Advertising field – square in the header of a real estate Facebook group — €100 / month / per group

The number of positions is limited.

Cars, motorcycles and other vehicles

Placement in the “Cars, Motorcycles and Other Vehicles” section

The “Cars, Motorcycles and Other Vehicles” section of the IVIS LUTFUN ITALIA project is dedicated to the sale and rental of cars, motorcycles, and other vehicles in Italy.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups focused on cars and motorcycles in Italy, and visual sponsorship positions.

 

Facebook page, direction: Cars and motorcycles

Auto e Moto – vendita, acquisto e servizi
The page “Auto e Moto – vendita, acquisto e servizi” is used to support and strengthen listings related to cars, motorcycles, and vehicles in Italy. All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Cars and motorcycles

(managed by the page Auto e Moto – vendita, acquisto e servizi)
Advertising publications are placed in Facebook groups dedicated to cars and motorcycles in Italy. Materials are published on behalf of the page. The list of 100+ groups for the Cars and Motorcycles direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • Visual placement in the group header

 

Visual placement in page and group headers

For continuous presence in the Cars and Motorcycles direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to cars and motorcycles in Italy. Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Auto e Moto – vendita, acquisto e servizi” — €1000 / year
  • Square placement in the header of a Cars and Motorcycles Facebook group — €100 / month / per group

The number of positions is limited.

Beauty and aesthetics

Placement in the “Beauty and Aesthetics” section

The “Beauty and Aesthetics” section of the IVIS LUTFUN ITALIA project is dedicated to beauty and aesthetics services in Italy: beauty salons, cosmetology, body care, aesthetic procedures, and related services.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups focused on beauty and aesthetics in Italy, and visual sponsorship positions.

 

Facebook page, direction: Beauty and aesthetics

Servizi di Bellezza in Italia
The page “Servizi di Bellezza in Italia” is used to support and strengthen listings related to beauty and aesthetics services in Italy. All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Beauty and aesthetics

(managed by the page Servizi di Bellezza in Italia)
Advertising publications are placed in Facebook groups focused on beauty and aesthetics in Italy. Materials are published on behalf of the page. The list of 100+ groups for the “Beauty and Aesthetics” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

For continuous presence in the “Beauty and Aesthetics” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups focused on beauty and aesthetics in Italy. Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Servizi di Bellezza in Italia” — €1000 / year
  • Square placement in the header of a Beauty and Aesthetics Facebook group — €100 / month / per group

The number of positions is limited.

Cafés, restaurants and pizzerias

Placement in the “Cafés, Restaurants and Pizzerias” section

The “Cafés, Restaurants and Pizzerias” section of the IVIS LUTFUN ITALIA project is dedicated to food and dining establishments in Italy: cafés, restaurants, pizzerias, bars, and other gastronomic formats.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups dedicated to food establishments in Italy, and visual sponsorship positions.

 

Facebook page, direction: Cafés, restaurants and pizzerias

Dove si può mangiare bene in Italia

The page “Dove si può mangiare bene in Italia” is used to support and strengthen publications related to cafés, restaurants, and pizzerias in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Cafés, restaurants and pizzerias

(managed by the page Dove si può mangiare bene in Italia)

Advertising publications are placed in Facebook groups dedicated to cafés, restaurants, and pizzerias in Italy.
Materials are published on behalf of the page.
The list of groups for the “Cafés, Restaurants and Pizzerias” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

Permanent visual presence

For continuous presence in the “Cafés, Restaurants and Pizzerias” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to food establishments in Italy.
Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Dove si può mangiare bene in Italia” — €1000 / year
  • Square placement in the header of a Cafés, Restaurants and Pizzerias Facebook group — €100 / month / per group

The number of positions is limited.

Current events and listings

Placement in the “Current events and listings” section

The “Current events and listings” section of the IVIS LUTFUN ITALIA project is dedicated to events and activities in Italy: concerts, festivals, exhibitions, parties, cultural and city events.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups dedicated to events in Italy, and visual sponsorship positions.

 

Facebook page, direction: Current events and listings

Eventi e Vita Italiana

The page “Eventi e Vita Italiana” is used to support and strengthen publications related to current events and listings in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Current events and listings

(managed by the page Eventi e Vita Italiana)

Advertising publications are placed in Facebook groups dedicated to current events and listings in Italy.
Materials are published on behalf of the page.
The list of groups for the “Current events and listings” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

Permanent visual presence

For continuous presence in the “Current events and listings” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to events in Italy.
Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Eventi e Vita Italiana” — €1000 / year
  • Square placement in the header of an Events and Listings Facebook group — €100 / month / per group

The number of positions is limited.

Education, work and business

Placement in the “Education, Work and Business” section

The “Education, Work and Business” section of the IVIS LUTFUN ITALIA project is dedicated to education, employment, and business activity in Italy: vacancies, job search, training programs, courses, business services, and entrepreneurial activities.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups dedicated to work and business in Italy, and visual sponsorship positions.

 

Facebook page, direction: Education, work and business

Lavoro • Studio • Business

The page “Lavoro • Studio • Business” is used to support and strengthen publications related to education, work, and business in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Education, work and business

(managed by the page Lavoro • Studio • Business)

Advertising publications are placed in Facebook groups dedicated to education, work and business in Italy.
Materials are published on behalf of the page.
The list of groups for the “Education, work and business” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

Permanent visual presence

For continuous presence in the “Education, work and business” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to education, work and business in Italy.
Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Lavoro • Studio • Business” — €1000 / year
  • Square placement in the header of an Education, Work and Business Facebook group — €100 / month / per group

The number of positions is limited.

Taxi, transfers, nightlife and dating

Placement in the “Taxi, transfers, nightlife and dating” section

The “Taxi, transfers, nightlife and dating” section of the IVIS LUTFUN ITALIA project is dedicated to mobility services, transfers, nightlife and dating in Italy: taxis, transfers, clubs, bars, nightlife events and services for an adult audience 21+.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups dedicated to nightlife and services in Italy, and visual sponsorship positions.

 

Facebook page, direction: Taxi, transfers, nightlife and dating

Nightlife - Taxi, transfer e incontri 21+

The page “Nightlife - Taxi, transfer e incontri 21+” is used to support and strengthen publications related to taxi, transfers, nightlife and dating in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Taxi, transfers, nightlife and dating

(managed by the page Nightlife - Taxi, transfer e incontri 21+)

Advertising publications are placed in Facebook groups dedicated to taxi, transfers, nightlife and dating in Italy.
Materials are published on behalf of the page.
The list of groups for the “Taxi, transfers, nightlife and dating” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

Permanent visual presence

For continuous presence in the “Taxi, transfers, nightlife and dating” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to taxi, transfers, nightlife and dating in Italy.
Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Nightlife - Taxi, transfer e incontri 21+” — €1000 / year
  • Square placement in the header of a Taxi, Transfers, Nightlife and Dating Facebook group — €100 / month / per group

The number of positions is limited.

Tourism and travel

Placement in the “Tourism and travel” section

The “Tourism and travel” section of the IVIS LUTFUN ITALIA project is dedicated to travelling within Italy: tourism, excursions, city and regional routes, an Italy guide, leisure, accommodation, and travel services.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups dedicated to tourism in Italy, and visual sponsorship positions.

 

Facebook page, direction: Tourism and travel

Travel, guide, tourism in Italy

The page “Travel, guide, tourism in Italy” is used to support and strengthen publications related to tourism and travel in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Tourism and travel

(managed by the page Travel, guide, tourism in Italy)

Advertising publications are placed in Facebook groups dedicated to tourism and travel in Italy.
Publication of materials is carried out on behalf of the page.
The list of groups for the “Tourism and travel” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

Permanent visual presence

For continuous presence in the “Tourism and travel” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to tourism in Italy.
Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Travel, guide, tourism in Italy” — €1000 / year
  • Square placement in the header of a Tourism Facebook group — €100 / month / per group

The number of positions is limited.

The World of Animals in Italy

Placement in the “World of Animals” section

The “World of Animals” section of the IVIS.LUTFUN ITALIA project is dedicated to animals in Italy: domestic and wild animals, their habitats, care, protection, responsible treatment, and the role of animals in human life and national culture.

  • The publication is placed in the IVIS.LUTFUN ITALIA project catalog with subsequent informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook groups focused on Animals in Italy, as well as visual sponsorship positions.

Facebook Page – World of Animals

Il Mondo di Animani

The Il Mondo di Animani page is used to support and strengthen publications related to the world of animals in Italy. All actions are performed on behalf of the page and are paid for separately per action.

Available actions on the page

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

Facebook Groups – World of Animals

(managed by the page Il Mondo di Animani)

Advertising publications are placed in Facebook groups dedicated to the world of animals in Italy. The publication of materials is carried out on behalf of the page. The list of groups in the “World of Animals” direction is available on the website ivislutfun.

Available actions in groups

The cost of one action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the featured section of the group — €150 for 7 days
  • visual placement in the group header

Visual placement in page and group headers

Permanent visual presence. For continuous presence in the “World of Animals” direction, visual sponsorship positions are used in the page header and in the headers of Facebook groups dedicated to animals in Italy. Placement is carried out for a fixed period.

Available formats and pricing:

  • square in the header of the Il Mondo di Animani page — €1000 / year
  • square in the header of a Facebook group — €100 / month / per one group

The number of positions is limited.

Memory and obituaries

Placement in the “Memory and Obituaries” section

The “Memory and Obituaries” section of the IVIS LUTFUN ITALIA project is dedicated to memorial publications and obituaries in Italy: notices about people, commemorative dates, anniversaries, farewells, and memorial pages.

  • The publication is placed in the IVIS LUTFUN ITALIA project catalogue, followed by informational distribution through the project’s pages and communities.
  • Placement is carried out through the thematic direction page, Facebook memorial groups in Italy, and visual sponsorship positions.

 

Facebook page, direction: Memory and obituaries

Memoria e Ricordo Italia

The page “Memoria e Ricordo Italia” is used to support and distribute publications related to memory and obituaries in Italy.
All actions are performed on behalf of the page and are paid separately for each action.

Available actions on the page

Cost per single action:

  • repost of a publication with an active link — €40 per placement
  • like of a publication on behalf of the page — €10
  • comment on behalf of the page — €20

 

Facebook groups, direction: Memory and obituaries

(managed by the page Memoria e Ricordo Italia)

Publications are placed in Facebook groups dedicated to memory and obituaries in Italy.
Materials are published on behalf of the page.
The list of groups for the “Memory and Obituaries” direction is available on the website Ivislut.fun.

Available actions in groups

Cost per single action is indicated per one group:

  • repost of a publication with an active link in a group — €50
  • pinning a publication in the group highlights — €150 for 7 days
  • visual placement in the group header

 

Visual placement in page and group headers

Permanent visual presence

For continuous presence in the “Memory and Obituaries” direction, visual sponsorship positions are used in the page header and in the headers of Facebook memorial groups in Italy.
Placement is carried out for a fixed period.

Available formats and pricing:

  • Square placement in the header of the page “Memoria e Ricordo Italia” — €1000 / year
  • Square placement in the header of a Facebook memorial group — €100 / month / per group

The number of positions is limited.

Frequently Asked Questions (FAQ)

This section explains the procedure for placing informational and advertising materials within the IVIS LUTFUN ITALIA project. Below are the main questions and answers describing how the project catalogue works, how materials are distributed, and how visual positions are used.

1. Where exactly is the information размещed?

The information is published in the IVIS LUTFUN ITALIA project catalogue within the selected category.
Additionally, the materials are distributed through the project’s pages and communities in the form of reposts, comments, and informational support.

2. On whose behalf are the materials published?

Publications are posted on the client’s own pages and resources.
Project pages do not publish third-party content directly; instead, they provide reposts, comments, and informational support on behalf of the IVIS LUTFUN ITALIA direction pages.
Personal profiles are not used.

3. Is it possible to choose a specific category for placement?

Yes. Materials are placed strictly within the selected catalogue direction and in accordance with the corresponding project theme.

4. How is the placement cost calculated?

The cost is calculated based on the number of selected actions.
For placement in communities, the price is indicated per single community.

5. Is it possible to place the material in several communities at once?

Yes. When distributing information across multiple communities, the final cost is calculated based on the number of selected communities.

6. What is visual placement in the header?

It is a fixed visual position in the header of a project page or community, intended for placing a partner’s logo, name, or visual element.

7. For what period is visual placement provided?

Visual placement in the headers of pages and communities is carried out for a fixed period.
Placement of a card or information in the project catalogue is unlimited in time.

8. Is it possible to combine different placement formats?

Yes. It is allowed to simultaneously use placement in the catalogue, informational distribution through pages, and visual sponsorship positions.

9. Are there limits on the number of visual positions?

Yes. The number of visual positions is limited and depends on the specific page or community of the project.

10. Who makes the decision on placing materials?

The final decision on placement is made by the administration of the IVIS LUTFUN ITALIA project, taking into account the compliance of the materials with the theme of the selected direction and the structure of the catalogue.

Terms, Procedure and Specific Features of Service Provision within the IVIS LUTFUN ITALIA Project

(supplement to the Public Agreement)

Appendix IVIS LUTFUN ITALIA (project website IVIS LUTFUN)
to the Public Agreement for website development and technical maintenance

1. General provisions

1.1. This Appendix defines the special terms, procedure and specific features of service provision within the IVIS LUTFUN ITALIA project, which forms part of the ecosystem of websites and services managed by the Contractor.

1.2. This Appendix is an integral part of the Public Agreement for website development and technical maintenance published on the Contractor’s website and shall be applied together with its terms.

1.3. In the event of inconsistencies between the provisions of this Appendix and the provisions of the Public Agreement, the provisions of this Appendix shall apply in the part governing services of the IVIS LUTFUN ITALIA project.

1.4. All terms and definitions used in this Appendix shall be applied in the meaning established by the Public Agreement, unless otherwise expressly stated in this Appendix.

1.5. This Appendix regulates exclusively the procedure for placement and distribution of information within the IVIS LUTFUN ITALIA project, including placement in the project catalogue, informational support through project pages and communities, as well as the use of visual sponsorship positions.

1.6. The services provided under this Appendix are not services for managing third-party platforms or services and are provided by the Contractor within the functional capabilities of the IVIS LUTFUN ITALIA project.

2. Subject of the Appendix

2.1. The subject of this Appendix is to define the procedure and conditions for providing services for placing and distributing information within the IVIS LUTFUN ITALIA project.

2.2. Under this Appendix, the Contractor provides the Client with services for:

  • placing the Client’s information and materials in the IVIS LUTFUN ITALIA project catalogue;
  • informational distribution of the placed materials on the Facebook social network through the project’s pages and communities;
  • providing visual sponsorship positions within the IVIS LUTFUN ITALIA project.

2.3. Placement of information in the IVIS LUTFUN ITALIA project catalogue is the primary service.
Informational distribution on the Facebook social network is carried out as an accompanying format and is used to deliver information to the project’s target audience.

2.4. Informational distribution on the Facebook social network is carried out exclusively through the pages and communities of the IVIS LUTFUN ITALIA project and does not imply posting materials on behalf of the Contractor as standalone advertising on third-party platforms.

2.5. Services are provided in accordance with the thematic structure of the IVIS LUTFUN ITALIA project and are linked to specific categories, directions, cities and regions of Italy.

2.6. This Appendix does not regulate services for managing advertising accounts, paid advertising tools or third-party accounts on the Facebook social network.

2.7. The specific scope of services, placement format, list of actions, cost and timeframes are determined by the direction selected by the Client and are confirmed by the fact of payment for the relevant services.

3. IVIS LUTFUN ITALIA project catalogue

3.1. The IVIS LUTFUN ITALIA project catalogue is a structured informational platform that brings together materials by thematic directions, cities and regions of Italy.

3.2. Placement of information in the catalogue is carried out according to the selected project category and is the primary form of service provision under this Appendix.

3.3. Information placed in the project catalogue is published as a separate card, entry or page containing information about the Client, their services, activities or offers, in the scope and format agreed when arranging the placement.

3.4. Information placed in the catalogue remains within the project structure and has no limited display period, unless otherwise предусмотрено by the terms of a specific placement or dictated by the nature of the information.

3.5. The project catalogue performs an archive and navigation function, ensuring users’ access to the placed information at any time, regardless of activity on social networks.

3.6. The Contractor is entitled to adapt the format of how information is displayed in the catalogue in order to maintain a unified project style, proper navigation and technical compatibility, without distorting the meaning of the materials provided by the Client.

3.7. The Client confirms that the information provided for placement in the catalogue corresponds to the selected project category and the thematic focus of the direction.

4. Informational distribution on the Facebook social network

4.1. Within the framework of services under this Appendix, information placed in the IVIS LUTFUN ITALIA project catalogue is subject to informational distribution on the Facebook social network.

4.2. Informational distribution is carried out through the pages and communities of the IVIS LUTFUN ITALIA project that correspond to the selected direction and the theme of the placed information.

4.3. Distribution of information on the Facebook social network is carried out in the format of reposts, comments and other supporting actions on behalf of the project pages, without placing standalone advertising on behalf of the Contractor.

4.4. Informational distribution is not a separate service and is carried out exclusively in conjunction with placement of information in the IVIS LUTFUN ITALIA project catalogue.

4.5. The Contractor independently determines the format, timing and sequence of informational distribution, taking into account the project structure, specifics of pages and communities, as well as the overall content logic.

4.6. The Contractor does not guarantee specific reach, views, user reactions or other metrics that depend on the Facebook social network algorithms and audience behavior.

4.7. The Client confirms that they understand the nature of informational distribution on the Facebook social network and accepts that such actions do not constitute paid advertising placement by the social network.

5. Placement formats and page actions

5.1. Within the IVIS LUTFUN ITALIA project, informational distribution of the Client’s materials is carried out through actions performed on behalf of the project direction pages on the Facebook social network.

5.2. Actions by direction pages include, without limitation:

  • reposting a publication with an active link to the material placed in the project catalogue;
  • reaction (like) on behalf of the direction page;
  • comment on behalf of the direction page;
  • replies on behalf of the direction page within the published material.

5.3. The list of available actions, their format and cost are determined by the placement terms published within the IVIS LUTFUN ITALIA project and are confirmed by payment for the relevant services.

5.4. Each action of a direction page is an independent element of informational support and is paid separately, unless otherwise provided by the terms of a specific placement.

5.5. The Contractor is entitled to independently determine the sequence and time intervals for performing the actions of direction pages, based on the project structure and the logic of informational distribution.

5.6. Actions of direction pages do not imply the creation of original advertising content on behalf of the Contractor and are carried out exclusively in the form of support and distribution of information placed in the project catalogue.

5.7. The Client confirms that they understand the nature of direction page actions and accepts that such actions do not constitute placement of paid advertising on the Facebook social network.

6. Visual sponsorship positions

6.1. Within the IVIS LUTFUN ITALIA project, the Client may be provided with visual sponsorship positions intended for permanent or temporary visual presence of information about the Client within the project structure.

6.2. Visual sponsorship positions are placed in the headers of project direction pages and/or in the headers of project communities on the Facebook social network, depending on the selected placement format.

6.3. Visual sponsorship positions are fixed graphic elements (visual blocks) containing the Client’s logo, name or other visual element agreed upon when arranging the placement.

6.4. Visual sponsorship positions are provided in a limited number of slots. The number of available positions is determined by the Contractor based on the structure of a specific project page or community.

6.5. Visual sponsorship positions are provided for a fixed term established by the terms of a specific placement and are paid separately from other placement formats.

6.6. The Contractor is entitled to change the technical placement of visual sponsorship positions within a page or community without changing their purpose, provided that visibility and functional purpose of such positions are preserved.

6.7. Upon expiration of the term of a visual sponsorship position, the Contractor is entitled to remove the relevant visual element without additional notice to the Client, unless otherwise provided by the terms of a specific placement.

7. Placement periods and nature of services

7.1. The periods of placing information in the IVIS LUTFUN ITALIA project catalogue and the periods of informational distribution on the Facebook social network are determined by the terms of the specific placement and the selected service format.

7.2. Placement of information in the project catalogue is, as a rule, indefinite, unless otherwise expressly stated in the terms of a specific placement or dictated by the nature of the information.

7.3. Informational distribution through the project pages and communities is carried out within an agreed period and does not imply permanent or continuous display of information on the Facebook social network.

7.4. Visual sponsorship positions are provided for a fixed term established by the placement terms and are not automatically renewed without the Client’s agreement and payment.

7.5. Services provided under this Appendix are informational and service in nature and are deemed rendered from the moment of:

  • placing information in the project catalogue;
  • performing the agreed actions of the direction pages;
  • placing visual sponsorship positions for the agreed period.

7.6. The Client understands and accepts that the nature of the IVIS LUTFUN ITALIA project services does not imply guaranteed achievement of commercial, reputational or other results that depend on user behavior and algorithms of third-party platforms.

8. Limitations and liability of the parties

8.1. The Contractor provides services within the IVIS LUTFUN ITALIA project exclusively in the scope and formats provided by this Appendix and the selected placement terms.

8.2. The Contractor bears no responsibility for the content of materials provided by the Client for placement in the project catalogue and for subsequent informational distribution.

8.3. The Client warrants that all provided materials:

  • comply with applicable law;
  • do not infringe the rights and legitimate interests of third parties;
  • do not violate copyright, related and other exclusive rights;
  • do not contain prohibited, misleading or inaccurate information.

8.4. The Contractor is entitled to refuse placement or terminate placement of previously published materials without refund if the content of the materials:

  • does not correspond to the theme of the selected direction;
  • violates applicable law;
  • contradicts the structure, logic or rules of the IVIS LUTFUN ITALIA project.

8.5. The Contractor does not guarantee achievement of specific reach, views, clicks, requests, sales or other results that depend on Facebook algorithms, user behavior and external factors.

8.6. The Contractor bears no responsibility for failures, limitations, suspension of operation or changes in the rules of third-party platforms and services, including the Facebook social network, as well as for consequences of such changes.

8.7. The Contractor’s liability under this Appendix is limited to the amount of services actually paid for by the Client, in accordance with the terms of the Public Agreement.

9. Final provisions

9.1. This Appendix applies to all services provided within the IVIS LUTFUN ITALIA project, unless otherwise expressly stated in the terms of a specific placement.

9.2. All matters not regulated by this Appendix are governed by the terms of the Public Agreement for website development and technical maintenance, as well as applicable law.

9.3. Payment for services within the IVIS LUTFUN ITALIA project means the Client’s full and unconditional acceptance of the terms of this Appendix and the Public Agreement as a whole.

9.4. The Contractor is entitled to make amendments and additions to this Appendix in the manner provided by the Public Agreement. The current version of the Appendix is published on the project website.

9.5. This Appendix is valid indefinitely and applies to all placements carried out within the IVIS LUTFUN ITALIA project from the moment of its publication.

10. Client identification and personal data processing

10.1. Services provided within the IVIS LUTFUN ITALIA project are rendered by the Contractor exclusively to identified Clients for the purposes of compliance with legal requirements, prevention of fraud and misuse of project services.

10.2. Within the framework of service provision, the Contractor is entitled to request from the Client documents confirming identity or authority to represent the interests of third parties.

10.3. For individuals, such documents are copies of identity documents (passport or ID card).
For legal entities — company registration data as well as documents confirming the representative’s authority.

10.4. Documents are provided by the Client electronically and are used exclusively for the purposes of identification, confirmation of the lawful placement of information and fulfillment of obligations under the Public Agreement and this Appendix.

10.5. Processing, storage and use of the Client’s personal data are carried out in accordance with the Contractor’s applicable Privacy Policy and the requirements of applicable law.

10.6. The Contractor does not disclose or transfer information about the Client to third parties, except as expressly provided by law. Disclosure is permitted exclusively on the basis of a court decision that has entered into legal force or an official request from authorized state authorities.

10.7. In the event of the Client’s refusal to provide documents confirming identity or authority, or where there are reasonable doubts as to their authenticity, the Contractor is entitled to suspend service provision or refuse to perform the services in the manner provided by the Public Agreement.

11. Language versions of the document

11.1. This Appendix may be published in several languages.

11.2. In the event of discrepancies, inaccuracies or differences in interpretation between language versions, the Latvian language version shall be considered the prevailing and legally binding version.

11.3. All other language versions of this Appendix are for informational purposes only and have no legal force.